Team formation is about creating one cohesive whole out of a
couple of different fragments. People have to simultaneously deal with a couple
of processes at the same time, getting to know each other, figuring out the
structure and hierarchy of the group and what the framework of operation is
going to be. It is important for the team to have a mission statement that
clearly define what they are about and how the plan to achieve their goals and
ambitions. It allows the team member to focus their energies and shills and
attention toward one uniform purpose.
The organization of teams is essential to how the team will
work and function and should be clearly spelt out from the onset. Having a
clearly defined structure and allocation of tasks and duties will help to
ensure effectiveness and efficiency in project delivery where everyone is
assigned duties according to their areas of strength. When team formation goes
well the members move from a group of individual to a team with one mission and
a unified purpose.
Designers are always working in and with groups; project
teams, studios, staff, committees and a host of others. The ultimate goal of
the design team is to deliver a successful project to the client in a timely
and satisfactory manner. I believe it’s in this that the design face unique
challenges. Design teams struggle to develop successful products that meet or
surpass the user/client’s needs, figure out what they want and how best to
deliver it to them. Yet team member bring with them different values,
perspectives and interests that cause them to see different things as important/urgent.
Although the diversity of skills is key to developing the product, the
different perspectives cause difficulties when the team is still deciding on
what it is that users really need and what it is they should make. Sometimes
the framework for what criterion meets the user requirements and how to achieve
it becomes a point of contention. The design team has to come to agreement on what,
who, when and where, and their failure to do that jeopardizes successful
delivery of the project. Learning the art of negotiation is vital to a
successful team project.
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